THE CHALLENGE
The goal of this project was to create a cohesive brand identity and promotional campaign for a new product: Endurolyte, an electrolyte gummy designed to make hydration simple, portable, and enjoyable to take.
THE TASK
This design project required a three-piece campaign including packaging, a brochure, and a mobile app. Research into existing hydration products like Electrolit, Clif Bloks, and Liquid I.V. revealed a gap for something that feels lighter, cleaner, and more modern. The design system balances sportiness with simplicity, appealing to athletes and casual users alike.
THE OUTCOME
The final results present a brand that’s visually consistent and emotionally motivating. The app interface extends that same energy digitally, encouraging users to track hydration and stay consistent. The brochure provides a tactile storytelling experience that connects with potential buyers. Together, these deliverables communicate a lifestyle of balance, movement, and progress.
THE REACTION
The Endurolyte project successfully communicates its mission: to make hydration simple and smart. The color harmony, logo integration, and photography create a clear brand narrative across platforms. Feedback highlighted the strong professional quality of the visuals and how the packaging feels “store ready.” Through this process, I sharpened skills to build visual consistency across mediums, design for
The product: an electrolyte gummy built for real life workouts, workdays, tournaments, and weekends. The design challenge was to introduce Endurolyte as more than just another “performance supplement.” It needed to feel credible to athletes, but not intimidating to casual, busy, health-conscious people. The goal: launch Endurolyte as the hydration upgrade you’ll actually remember to take. The project aimed to create a system that felt clean, trustworthy, and athletic, reflecting the brand’s tagline: Portable. Simple. Delicious
THE CONCEPT
Balance credibility with playful, energetic energy to appeal to the target audience. Most hydration solutions assume you’re standing still with a shaker bottle. Endurolyte assumes you’re moving.
Using Adobe Illustrator and Photoshop I incorporated angled geometric lines to suggest speed and endurance, while clean typography communicates clarity and function. Each flavor has its own accent color for quick recognition. It incorporates a Bright, energizing palette: Blue = trust, hydration, freshness and Orange = energy, endurance, performance. I also paired this with my sports court illustrations to encourage brand association